This project was not affiliated with the Stop Hate Project. This project was created as part of a graphic design course.
During the COVID-19 pandemic, there has been a surge in racial violence towards Asian Americans. The Stop Hate Project operates a website and a hotline to provide legal and social services for those affected by hate crimes. As part of the graphic design course I was taking, I was tasked to design a poster that raises awareness on the rise in hate crimes towards Asian Americans and the resources provided by the Stop Hate Project for those affected. The poster had to be 11″ x 17″ and include that legal and social services are available through the Stop Hate hotline (1-844-9-NO-HATE) in English, Chinese, Korean, and Japanese.
In the initial designs, I went in two directions.
In the first direction, I sought to emphasize the situation at hand with a familiar tagline “Hate is a virus,” which pushes viewers to recognize the degree of harm that hate crimes can cause. The feedback was that the is the information on the hotline itself gets a little lost, but the boldness of the “Hate is a virus” statement makes the poster strong.
The background text highlights quotes from news articles about hate crime situations. The hotline number is in the center, in between an equal sign, which focuses on ideas of equality and justice in the midst of the horrific situation. The feedback I received on this poster was that the more subtle overwhelming feeling and claustrophobia evoked by the background quotes was the most effective part of this poster.
Combining the background of the second design with the “Hate is a virus” red text and the display of the hotline information from the first design, I created this revised poster. The feedback I received was that the red text is still fighting with the bright white text for attention.
Based on the feedback I received about the red “Hate is a virus” text taking away attention from the resources information in white, I decided to make it more transparent to blend in with the rest of the background text on hate crime situations. The goal was to first get the resources across, and then to also raise awareness on hate crimes against Asian Americans during these times, so I wanted to make sure that the white, small text was the first to receive attention. To still give the “Hate is a virus” text some emphasis, I repeated it after every hate crime situation.